TikTok has successfully negotiated temporary licensing deals with major record labels.
by Techno TV - May 21, 2020
TikTok has successfully finalized temporary licensing agreements with major music industry players including Universal Music Group, Sony Music, and Warner Music Group, according to sources cited by Billboard. These short-term deals enable TikTok to utilize 30-second clips from songs under these labels without any disruptions to its content. The agreements, although shorter than typical technology company contracts (usually lasting 18-24 months), provide room for TikTok and the major labels to continue negotiations for more extended partnerships. The industry executives are closely monitoring TikTok's development before committing to long-term arrangements, especially considering the app's rapidly evolving status and the ongoing global impact of the coronavirus pandemic.
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